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Case Study · Healthcare Financing

FLYCHAIN'S
EVOLUTION

A 5-month transformation from technical friction and AI blindspots to 100% search health and market authority in healthcare financing.

The Objective

Bypass the
Bidding War

Flychain entered a highly competitive healthcare financing market facing technical friction and the AI blindspot. While competitors spent heavily on PPC with CPCs ranging $20–$40, Flychain needed a way to bypass the bidding wars and establish authority where the next generation of customers are looking: generative AI and intent-based search.

0
Month transformation
0%
SEO health achieved
0%
AI search health
Before
After
Competitive Landscape
Identified
Technical Friction
Crawl errors, metadata gaps, and broken site health preventing visibility
AI Blindspot
Zero optimization for LLM-based search — invisible to ChatGPT, Gemini, Perplexity
PPC Bidding Wars
Competitors spending heavily with CPCs at $20–$40 per click in healthcare financing
The Transformation

Phase 1 & Phase 2

Two parallel workstreams — one fixing the foundation, the other building the future of search visibility.

01
Foundation

Technical Excellence

We moved from a landscape of crawl errors and metadata gaps to a 100% SEO Health Score. By resolving every technical bottleneck, we didn't just fix a website — we built a high-performance engine ready to rank.

Site Health
100%
from85%
Total Issues
0
from243
Total Errors
0
from50
02
The Future

Generative Engine Optimization

We optimized Flychain's architecture for LLM integration. By structuring data for Gemini, ChatGPT, and Perplexity, we achieved a 100% AI Search Health rating — making the brand a cited source for AI assistants.

AI Health
100%
from—
AI Mentions
12
from0
Cited Pages
18
from0
Proven Results

Before & After

Five months of systematic optimization produced measurable gains across every key search metric — from keyword coverage to commercial value.

Organic Keywords

Total ranking keywords across all search engines — a direct measure of search footprint expansion.

+84.6%
Before78
After0
Total Traffic

Monthly organic visitors driven by improved rankings and expanded keyword coverage.

+79.7%
Before158
After0
Traffic Cost Value

The equivalent paid ad spend needed to generate the same organic traffic — real commercial value.

+1,168%
Before$410
After$0
Non-Branded Keywords

Keywords unrelated to the brand name — the true indicator of new customer acquisition potential.

+572.7%
Before22
After0
Key Impact

The Numbers That Matter

0%
SEO Health Score
From 85% — zero issues remaining
0%
AI Search Health
Optimized for Gemini, ChatGPT, Perplexity
0%
Non-Branded Growth
New customer acquisition keywords
0%
Commercial Value Surge
Traffic cost value increase
What's Next

Strategic Roadmap

Phase 01

The Search-First Revamp

As we roll out the new website design and additional pages, every new page launches with a complete GEO & SEO profile — fully structured for Gemini, ChatGPT, and traditional Google rankings.

Day-zero optimization on every new page
Seamless 1-to-1 redirect migration
100% Health Score protection throughout
Technical integrity monitoring during revamp
The Bottom Line

5 Months.
Engine Built.

We spent 5 months building the engine. Now, it's time to drive it at full speed — capturing the market share competitors are leaving on the table.

100%
SEO Health
100%
AI Health
+1,168%
Value Growth
Highly recommend — a true partner in our success.

Sprintli took us from technical friction and zero AI visibility to 100% health across every search surface — all while we focused on growing the business.

Simone Deverall
Simone Deverall
Head of Growth, Flychain
Free Growth Audit

Find every gap.
Capture every dollar.

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Demand AuditAnalyzing
Audit Report
Search Visibility
SEO · SGE
Keyword coverage34%
SERP presence62%
Crawl healthGood
Link authorityLow
Structured dataMissing
Capture Score38%
3 gaps found
Audit Report
AI Discovery
ChatGPT · Perplexity
AI citation rate3%
Brand mentionsRare
Structured dataMissing
Content authorityModerate
Knowledge graphNot indexed
Capture Score18%
4 gaps found
Audit Report
Paid Acquisition
Google · Meta · LinkedIn
Cost per lead+41% avg
Campaign ROI1.2×
Quality score7 / 10
Attribution gaps3 channels
Audience matchStrong
Capture Score44%
3 gaps found
Audit Report
Conversion System
CRO · Landing · Forms
Landing page CVR2.1%
Form completion31%
Page load speed92 / 100
CTA visibilityBelow fold
Trust signalsWeak
Capture Score27%
4 gaps found